Jessica Palmer's Media Blog

The Colgate-Palmolive company started as a soap and candle business in the early nineteenth century, and includes brands such as Colgate, Palmolive, Speed Stick, Softsoap, and more. Thus, the company operates within the household products industry and the cosmetic industry. This blog will specifically explore the cosmetic side of the industry, and investigate advertising used for Palmolive face and body soap. Overall, the company states that its values include caring, global teamwork, and continuous improvement; its overall goal is the improve the quality of life for consumers. Within the beauty industry, this means that the company’s major effect is persuading consumers that they can become “new and improved” with the use of their products, and will be able to fit society's idealized image of beauty. The advertising does not simply imply that the consumer will purchase the product itself, but also the experience and positive emotions that accompany it. 1922 Advertisement for

Several shows aired on The CW network. Source: https://www.whats-on-netflix.com/coming - soon/cw-shows-likely-coming-to-netflix-in-october-2016/ Riverdale , Supergirl , and Jane the Virgin are just a few of the hit TV shows broadcasted by The CW. Founded in 2006, The CW is a television network and joint venture between Warner Bros. Entertainment and the CBS corporation. As this network often attracts a younger demographic of viewers, the use of social media is vital to its success - younger audiences watch 13% less traditional TV year over year according to AdWeek. Audiences now have a less developed attention span because everything is at their fingertips, and they don’t want to sit through commercials. Thus, it has become the norm for TV networks to provide episodes online. Additionally, with the popularity of hashtags and mentions, the TV industry now has the ability to gauge their audiences’ reactions through platforms such as Facebook and Twitter. The company uses